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BEST 9 DIGITAL MARKETING TIPS

TYPES OF DIGITAL MARKETING

  1. Search
    Also known as search engine marketing (SEM), this type of online advertising appears in the search results displayed by search engines when the user makes a search query. digital marketing These are texts that are characterized by a legend that reads “Announcement” or “Advertisement” and are located at position 0 (top of the page) or at the bottom.
  2. Native
    Native digital advertising (or branded content) is a format that aims to organically integrate an ad into the environment in which it is displayed so that it does not detract from the user experience, whether on a website or on social networks. digital marketing The idea is that the piece not only aims to generate conversions, but also to add value. An example of this would be a publication in a magazine or newspaper (print or online) that talks about the benefits of coffee in people’s lives and contains real data, but is requested and paid for by a company that produces coffee. It should be added that even if it doesn’t look like an advertisement, it must let users know that it’s an advertisement through a disclaimer in the article, a hashtag or a legend.
  3. Email Marketing
    It is digital advertising made by sending emails to a database that the advertiser organizes and segments based on each contact’s matches to their buyer personas. digital marketing It offers the ability to tailor messages to each buyer’s stage and aims to become a means of informing, reaching out and following up leads and customers of a brand or company.
  4. Retargeting
    Digital advertising can be very precise, and retargeting (or remarketing) is a case in point. Thanks to the cookies that websites collect from their visitors, it is possible to create personalized ads that respond to recent interactions. For example, if someone visits an airline website and searches for a destination, but does not make a purchase, the cookies stored during this process help create advertisements about a service, product or destination that are related to the prospect’s research . displayed when the user accesses the digital version of their favorite newspaper or performs a browser search. digital marketing The goal is for the lead to complete the pending purchase or make another purchase.
  5. Display advertising is what we find in applications, social networks or websites that we immediately identify as banners, banners that show a call to action or that open videos that play automatically. digital marketing This is mandated by ad managers such as Google Display Ads, who are responsible for finding the available and most convenient places depending on the market segment, format and goal of the advertising campaign. Where can you see digital advertising? Continue reading.

5 DIGITAL MARKETING ADVERTISING MEDIA
1. Social networks
2. streaming media
3. Audio
4. mobile phone, mobile phone
5. Video

  1. Social Networks
    It’s the one that appears on Facebook, Twitter, Instagram, LinkedIn, TikTok, following each platform’s guidelines to achieve each advertiser’s goals.
  2. Streaming Media
    This type of digital advertising is available for media known as over-the-air or OTT that is displayed on Smart TVs, such as events shared on Twitch, Fire TV or IMDb TV.
  3. 3.Audio It’s the type of advertising you hear on the free versions of platforms like Spotify, between songs and at the beginning or end of podcast chapters.
  4. Mobile These are digital advertisements specifically designed to be viewed on mobile devices and are sometimes not viewable on a desktop computer. That speaks volumes about the popularity smartphones enjoy in people’s lives.
  5. 5.Video Online videos can be out-stream videos, that is, those that appear on websites or applications, and in-stream videos, which we see before, during, or after playing audiovisual content.

Now we come to the section that really interests you: Digital MARKETING Advertising Examples!

8 examples of effective digital advertising:-

1.Nike with email marketing
2.The targeted advertising of LinkedIn and Microsoft
3.Aeroméxico native advertising in El País
4.Disney Plus SEM
5.Invictus retargeting
6.Hostgator YouTube Videos
7.Pomellato display advertising
8.Walmart cell phone ads on Wired

Why is digital advertising important for a business?
The importance of digital advertising lies in the wide reach and exposure it can bring to a business to reach its target audience and motivate them to take actions that allow it to achieve various goals. Online advertising has become the fundamental tool to promote any brand, product or service much faster and easier. Because with digital advertising, we can gain greater control over our advertising campaigns. For example, we can decide when, how and where to launch a campaign, which audience we target and what content formats we share. Without a doubt, it is not possible to refuse the introduction of digital advertising and to take advantage of its advantages. digital marketing That’s why we want you to know the key benefits that online advertising has for businesses: Reach and brand awareness: Increasing the reach of your business is much easier when you can run ads 24 hours a day, 365 days a year. More precise segmentation: The segmentation of the target group according to socio-demographic aspects, lifestyle, personality and interests is a privilege compared to classic advertising Lower Costs: Online advertising is undoubtedly cheaper than traditional advertising as we only pay for the results we get. Measurement: Thanks to the various digital advertising tools such as Google Analytics, it is now possible to measure the results of each of our ads. The importance of digital advertising lies in the wide reach and exposure it can bring to a business to reach its target audience and motivate them to take actions that allow it to achieve various goals. Online advertising has become the fundamental tool to promote any brand, product or service much faster and easier. Because with digital advertising, we can gain greater control over our advertising campaigns. For example, we can decide when, how and where to launch a campaign, which audience we target and what content formats we share. Without a doubt, it is not possible to refuse the introduction of digital advertising and to take advantage of its advantages. digital marketing That’s why we want you to know the key benefits that online advertising has for businesses: Reach and brand awareness: Increasing the reach of your business is much easier when you can run ads 24 hours a day, 365 days a year. More precise segmentation: The segmentation of the target group according to socio-demographic aspects, lifestyle, personality and interests is a privilege compared to classic advertising Lower Costs: Online advertising is undoubtedly cheaper than traditional advertising as we only pay for the results we get. Measurement: Thanks to the various digital advertising tools such as Google Analytics, it is now possible to measure the results of each of our ads.

FOR MORE INFORMATION VISIT THIS LINK https://digitechgenics.com/best-content-about-coronavirus/

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6 types of digital advertising you should implement in your business:-

Now that we know what digital advertising is and the importance of it, let’s talk about the top six (6) types of advertising that every business needs to implement.

However, before we intend to use any of these forms of advertising, it is necessary to assess the specific goals of the company and the budget available for investing in digital advertising.

  1. Search engine advertising:- This type of advertising is also known as search engine marketing (SEM) and appears in the results of various search engines such as Google, Yahoo and Bing. SEM ads are characterized by small text that says “ad” or “ad” and are positioned at the top or bottom of the search results.
  2. Display Advertising:- Display advertising can be found on different apps, websites or social networks through different formats of ad banners (images, animations and videos) that represent a call to action and generally direct us to a landing page or a specific website.
  3. Native Advertising:- Native advertising (or branded content) is a form of advertising that fits organically and “naturally” into the environment in which it is displayed, so that it does not interrupt the user’s experience on social networks or a website. The focus of this type of advertising is not only on generating conversions, but also on creating value.
  4. Advertising on social networks:- Social media advertising is something that we should always include in our digital advertising strategy as there are millions of users that we can send our ads to. On social networks there are different types of ads in interesting advertising formats such as consecutive images, with action buttons, videos, presentations, etc. that vary according to the objectives pursued and the advertising platform you use: Facebook Ads, Linkedin Ads, Youtube Ads etc.
  5. Email Marketing:- This is the advertising we typically do by sending emails to a contact base that we have previously organized and segmented according to the different characteristics of our target audience (or buyer persona). This type of digital advertising allows us to send our potential customers personalized emails at every stage of their buying journey.
  6. Remarketing:- Retargeting or remarketing goes far beyond our expectations and the concept of “precision” as it consists in showing personalized advertising to users who have interacted with the website, social networks and/or the company’s products or services. We may use remarketing to show users ads that are timely and relevant to their recent interactions with the business.

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